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Century Plyboards (India) Limited

Manufacturer of No. 1 Selling Plyboards

CENTURY Plyboards (I) Limited, the makers of the well-known "Century" brand of plywood, was set up in the year 1986 in Kolkata and today it is the leading brand in India. Creating a special niche for itself in a short period, Century today manufacturers the entire range of commercial, marine, concrete, shuttering and decorative plywood.

Century has the distinction of becoming the first ISO 9002 company in India for veneer and plywood. Most probably till now it is the only ISO 9002 company for veneer and plywood.

It has its manufacturing facilities at DH Road at Bishnupur, between Joka and Amtala. The facility comprises 10 acre plot of land with 5 acre covered area with world class selection of plant and machinery.

Product Range

Century's product range includes almost all the varieties of plywood, such as commercial plywood, boiling water-proof plywood, decorative plywood, shuttering plywood, block board, filmface plywood etc.

After two years of rigorous R&D in the year 1998, Century introduced 100 percent termite and borer proof plywood with 7 years comprehensive warranty and launched the new product in the market with wide publicity and thereafter within a few months it became the top selling brand of plywood in the country. As on date the borer proof decorative plywood introduced by Century has become the minimum bench mark in the plywood industry. Thereafter with the help of IPIRTI, Century undertook another R&D project that is of making 100 per cent boiling water-proof decorative plywood. So far decorative plywood was available without boiling water proof due to various constraints in manufacturing the same. Century successfully concluded its R&D and made a new mark with another innovative product i.e. 100 per cent boiling waterproof decorative plywood - almost at the same price being charged by its competitors for general products.

Since the last few years, Century is maintaining an annual growth of approximately 40 percent and has already reached No.1 status in the Indian Plywood Market and selling more than everybody and atleast 30 per cent more than its immediate rivals

People behind the Company :

The Company is headed by Mr. Sajjan Bhajanka as Managing Director and Mr. Sanjay Agarwal as Deputy Managing Director. Whereas Mr. Bhajanka is a well-known name in plywood and is involved with its products and strategic planning, Mr Sanjay Agarwal, who is also a part of strategic planning, heads the aggressive marketing and sales of the company's products.

The Company finds the plywood industry is slowly, but surely waking up to the needs of the demanding and knowledgeable customer and it is upgrading its products so as to last longer and it is good to see Century taking the lead in the change.

Market Share:

It is roughly presumed that the total size of Indian Plywood Market is around Rs.5000 crores in value terms and around 60 crores sq. metres of plywood on 4mm basis in quantity terms. The market is divided between two categories i.e. (1) branded products and (2) non-branded products. Until 1970 the share of branded products was 90% in comparison to 10% of non-branded products but now the situation has been almost reversed and the branded products have only 10 per cent market share. Generally branded products are being manufactured by the plywood factories in the medium scale, who are paying all the taxes and excise duty, whereas non-branded products are mostly being manufactured by SSI units, most of whom are availing excise and sales tax exemptions. These SSI units generally are not fully integrated ones. They buy semi-processed raw material and do the pressing and finishing jobs in their factories. Thus excise duty collection is largely from the branded products. The total duty collection from plywood industry is estimated to be Rs.70 crores, out of which Century's contribution is likely to be more than Rs.7 crores i.e. around 10 percent of the total excise collection in the country from the plywood industry. When the excise contribution of Century is compared with other branded plywood manufacturers, Century is the highest excise contributor and the next contributor is 30 to 40 percent below it, followed by further lower contributors. In the western and southern markets, Century is the No. 1 selling brand, whereas in other markets it is among the top three. The company has achieved a considerable growth in turnover by 36 per cent in the year 1997-98, 48 per cent in 1998-99 and 52 percent in 1999-2000. It has achieved a turnover of Rs.116 crores during 2000-01 resulting in a growth of 20 percent.

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Shri Sajjan Bhajanka


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