India has become the world’s fourth-largest furniture market, reaching approximately USD 22 billion in value. The best part is that it largely relies on its own manufacturing to cater to the ever-growing demand for plain boards and advanced decorative panels.

By Rajeshwar Nair
Vice President & Plant Head 

The Indian furniture market is undergoing a significant change, shifting from a highly fragmented and unorganised structure to a more consolidated and competitive landscape. Rapid urbanisation, increasing disposable incomes, and global integration are reshaping industry, and fostering efficiency. It also emerging as strategic hub in the Asia-pacific furniture economy. Another major change witnessed by this segment is shifting dominance of Plywood to Engineered Wood. 

Action TESA, the leader of manufacturing Engineered Wood played a key role in this transformation. It not only presented the market with Category leader HDHMR, superior Boilo and value for money Moist Master, it also complimented the segment with great range with matte finishes under brand name ‘OrnaMatte’, wide range of UV and Acrylic finishes beside over 150 shades of premium Pre-Laminated boards,   

Action TESA, a brand of Balaji Action Buildwell Pvt. Ltd., has invested in advanced manufacturing technologies to support this evolving market. Through modern production infrastructure and continuous innovation, the company emerged as first choice of Interior designers, Architects and End users. 

The Evolution of Super Matte Decorative Boards through Excimer Technology

Action TESA operates a state-of-the-art 126-meter UV Excimer coating line, which has been operational since 2023, enabling the production of super matte decorative boards with extremely low gloss levels ranging from 2–10 Gloss Units (GU).

Excimer curing is an advanced UV-based surface treatment technology used globally to produce ultra-matte finishes. In this process, excimer radiation interacts with the coating surface to create controlled micro-foldings at the microscopic level.

These micro-fold structures diffuse light reflection uniformly across the surface, producing an extremely low-gloss, silky, and smooth matte appearance with superior tactile properties.

Unlike conventional matte coatings produced through standard paint or lacquer systems, the excimer process modifies the physical structure of the coating surface itself, rather than relying on chemical matting additives. This results in:

• Uniform ultra-matte appearance
• Excellent anti-fingerprint characteristics
• Enhanced surface durability
• Consistent gloss levels across the panel surface

Through this technology, Action TESA manufactures super matte decorative boards that set world-class benchmarks for premium interior surfaces.

OrnaMatte, Gold Without Glitter
Staying true to its positioning, Action TESA introduces OrnaMatte, its excimer-finished decorative boards crafted to express understated luxury. Designed to combine refined aesthetics with advanced coating technology, OrnaMatte reflects the richness of gold without the distraction of glitter.

OrnaMatte offers architects, designers, and furniture manufacturers a premium surface that balances sophistication with functionality and durability.

Key Attributes

Anti-Fingerprint Surface
The micro-structured excimer coating reduces fingerprint visibility and helps maintain a clean and elegant appearance even with frequent handling.

Surface Coating Deactivation Technology
Advanced coating technology ensures uniform matte characteristics across the entire surface while allowing a wide palette of colours and textures.

3H Scratch Resistance
The engineered surface offers enhanced scratch resistance and durability while preserving the distinctive ultra-matte finish.

High Gloss UV Coated MDF Panels

In addition to super matte panels, Action TESA manufactures High Gloss UV Coated MDF Boards, which are ready-to-use decorative panels requiring no additional surface finishing.

These boards are produced using high-quality European decorative papers laminated on exterior grade MDF boards, followed by a specialized pre-lamination process before UV coating.

The panels undergo a multi-stage UV curing process consisting of up to nine coating layers, resulting in:

• Ultra-smooth high gloss surface finish
• High surface hardness and durability
• Improved scratch resistance
• Consistent gloss levels and decorative quality

This advanced UV coating process ensures superior surface performance and aesthetic appeal for modern furniture and interior applications.

Acrylic Laminated MDF Boards

Further expanding its portfolio of premium decorative surfaces, Action TESA also produces High Gloss Acrylic Surface MDF Boards.

TESA Acrylic Boards combine the appearance of solid acrylic surfaces with the structural stability of MDF, delivering an ultra-high gloss finish with near mirror-like

reflectivity.

These boards offer:

• Mirror-like high gloss surface quality
• Rich colour depth and clarity
• Smooth surfaces that are easy to clean and maintain
• Contemporary designs suitable for modern interiors

The acrylic panel collection includes a wide range of distinctive colours and designs, enabling designers and furniture manufacturers to create visually striking interiors.

Application Areas

Action TESA decorative panels are widely used in the furniture and interior design industry, including:

• Kitchen shutters
• Modular kitchen furniture
• Sliding wardrobes
• Wall paneling
• Furniture panels
• Decorative display panels
• Retail fixtures
• Product display units
• Interior wall cladding

These panels provide designers and manufacturers with versatile materials suitable for both residential and commercial interiors.

Through continued investment in advanced manufacturing and coating technologies, Action TESA is strengthening India’s position as a global hub for high-value decorative panels. The company remains committed to driving innovation, elevating quality benchmarks, and enabling the next phase of growth in the furniture and interior design industry.